The applicator is big and chunky in the best kind of way, it picks up a lot of product out of the tube, so apply with a light hand. The concealer is highly pigmented and blends out with ease. We love that there's no fragrance and is gentle on the eye area, with an almost cooling effect. The coverage will hide dark circles for under eyes, and any red areas on the face. Initial application goes on as medium coverage, but we found it built up with little effort and disturbance to the base layer. The finish is quite luminous but dries down to a more natural skin sheen.