It all began in 2011 by sisters, Victoria Ha who was working as an IT lawyer in San Francisco and Dr Van Park who was working in Sydney as a Cosmetic Physician. Both were obsessed with perfect skin and were on the quest to find the HG in foundation. Trying to send bottles of foundation to each other based on online shade descriptions proved to be an expensive exercise!
This led to a search for an easier, faster, and accurate way to be able to find the right foundation shades online. Unable to find anything that truly worked led to them to start a dream. This dream became their mission.
Integrating art, science and technology into a seamless tool so you can find your trusted colour match every time, anytime.
And that was how Match My Makeup was born!
Match My Makeup is the first tech tool to win the Australian Science and Innovation award and is now the most trusted tool used by global retail department stores and cosmetic companies.