Product can be applied dry with a sponge or with a kabuki brush for a natural, matte finish, or it can be applied wet for a buildable coverage. Simply wet a sponge and dip it into the powder for more coverage! Truly a best seller! This medium to full coverage powder foundation offers a creamy, natural matte finish that blends seamlessly into skin without over drying. This powder is perfect for all skin types with its buildable coverage and reduced shine.