Match My Makeup is the world's leading scientific based shade finder and matching tool. We are STEM based solution that was created over years of research and development combining Science (color physics and chemical compositions), Technology, Engineering and Math.
We have a whole lab dedicated to colour matching and a team of makeup artists who test each of the matches on their own skin because we know that sometimes, even science and math is not good enough!
Our award-winning tool has helped over 5 million people find their matches in over 150 foundation brands without them having to leave their seats!
How to find your perfect shade
Enter a product
Looking for the perfect foundation shade or the perfect lip color to complement your skin tone? Complete our quiz by entering your existing foundation shade or answering a few questions.
Discover your match
Using our scientific colour analysis, we find the precise match/s in other brands for the product you have specified.
Buy with confidence
Now that you know exactly what colour you needin a specific product, you can make a confident purchase online!
common:first-mmm-difference-default-title
common:first-mmm-difference-default-description
common:second-mmm-difference-default-title
common:second-mmm-difference-default-description
common:third-mmm-difference-default-title
common:third-mmm-difference-default-description
For Retailers
Want to increase your conversion rate by up to 50%?
common:shop-with-us-title
common:shop-with-us-description
common:landing-seo-text-title
common:landing-seo-text-content
Harvey Nichols
Fitcover
House of Fraser
David Jones
Lottie London
Iconic London
Harvey Nichols
Fitcover
House of Fraser
David Jones
Lottie London
Iconic London