Jane Iredale Partners with Match My Makeup for Clean, Confident, Personalised Shade Matching

Jane Iredale Partners with Match My Makeup for Clean, Confident, Personalised Shade Matching

Jane Iredale, the skincare makeup pioneer known for its commitment to clean beauty, has partnered with Match My Makeup to bring a science-backed, personalised foundation shade finder to customers.

With a shared belief in skin health, simplicity, and confidence, this partnership helps bridge the gap between clean formulations and precision colour matching—making it easier than ever for customers to find their perfect base.

🔍 A Smarter, Cleaner Way to Match

Now available on the Jane Iredale website, the Match My Makeup shade finder uses a short skin tone quiz or product comparison to deliver a highly accurate foundation recommendation. Whether you're new to the brand or a long-time fan, finding the right match has never been easier—or more personalised.

Customers can:

• Instantly discover their ideal Jane Iredale foundation shade

• Match their current product from any brand

• Feel confident choosing makeup that complements both their skin tone and skincare routine

🌿 Clean Beauty Meets Smart Technology

As a leader in the clean beauty space, Jane Iredale’s focus on natural, skin-loving ingredients makes it essential to get the base right the first time. By integrating Match My Makeup’s data-driven shade matching platform, Jane Iredale ensures that customers experience not only the benefits of their formulas—but also the confidence of a seamless colour match.

This partnership reflects the future of beauty: clean, inclusive, personalised, and powered by technology.