Foundation Shade Finder

Shop from one of our many amazing partners

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The implementation of Match My Makeup’s tool has been one of the attributing factors to our almost double the industry-standard conversion rate for foundation purchases. We have also found that the number of customers who utilise this tool have been first time customers to the brand, which re-enforces its attribution to the first-time conversion.

Napoleon perdis

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Since using Match My Makeup, we have seen sales growth and customer confidence in buying our foundations online. We love working with the team as they help us report on the most requested colours, which immensely improves our product development process.

Harvey Nichols

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Since using Match My Makeup, our clients can select their current foundation and it recommends our closest match. We have seen sales growth and client confidence in purchase has increased.

VANI-T

“

The implementation of Match My Makeup’s tool has been one of the attributing factors to our almost double the industry-standard conversion rate for foundation purchases. We have also found that the number of customers who utilise this tool have been first time customers to the brand, which re-enforces its attribution to the first-time conversion.

Napoleon perdis

“

Since using Match My Makeup, we have seen sales growth and customer confidence in buying our foundations online. We love working with the team as they help us report on the most requested colours, which immensely improves our product development process.

Harvey Nichols

“

Since using Match My Makeup, our clients can select their current foundation and it recommends our closest match. We have seen sales growth and client confidence in purchase has increased.

VANI-T

“

The implementation of Match My Makeup’s tool has been one of the attributing factors to our almost double the industry-standard conversion rate for foundation purchases. We have also found that the number of customers who utilise this tool have been first time customers to the brand, which re-enforces its attribution to the first-time conversion.

Napoleon perdis

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Match to any brand, using the latest scientific technology

Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.