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Foundation Shade Finder

Find your foundation colour in any brand using our advanced scientific technology.
Find your shade match, using art and science

Find your match, using art and science

Accurate Foundation matches

5 million accurate matches and counting

find your match

Find your match, using art and science

accurate matches

5 million accurate matches and counting

How to find your perfect shade

Complete our Quiz to get makeup matching foundation

Complete our quiz

Happy with your current foundation shade, or maybe you want to find your perfect shade? Complete our shade quiz by entering your existing foundation or completing a questionnaire.

Discover your best foundation match

Discover your match

Using our scientific colour analysis, we find your precise match in other brands based on the information gathered in our shade quiz.

Buy your best shade foundation with confidence

Buy with confidence

Now that you know exactly what colour you need in a specific product, you can make a confident purchase online!

Shop from one of our many amazing partners

our amazing partners - Harvey Nichols
our amazing partners - Napoleon perdis
our amazing partners - Vani-T
our amazing partners - Lottie
our amazing partners - Zoeva
our amazing partners - Clarins
our amazing partners - Harvey Nichols

Since using Match My Makeup, we have seen sales growth and customer confidence in buying our foundations online. We love working with the team as they help us report on the most requested colours, which immensely improves our product development process.

Harvey Nichols

Are you a retailer?

Overcome the barriers to selling foundation online.

Learn more

Match to any brand, using the latest scientific technology

Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.

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© 2012 - 2022 MATCH MY MAKEUP·All rights reserved

Subscribe

For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.

By clicking subscribe you agree to our terms and privacy policy.

© 2012 - 2022 MATCH MY MAKEUP·All rights reserved·Terms of Service·Privacy Policy
Facebook - Makeup matching foundationInstagram - Foundation colour in different brandsTwitter - foundation matcher