Discover your best shade
Find your foundation colour in any brand using our advanced scientific technology.
Find your match, using art and science
5 million accurate matches and counting
Find your match, using art and science
5 million accurate matches and counting
How to find your perfect shade
Complete our quiz
Happy with your current foundation shade, or maybe you want to find your perfect shade? Complete our shade quiz by entering your existing foundation or completing a questionnaire.
Discover your match
Using our scientific colour analysis, we find your precise match in other brands based on the information gathered in our shade quiz.
Buy with confidence
Now that you know exactly what colour you need in a specific product, you can make a confident purchase online!
Shop from one of our many amazing partners
Are you a retailer?
Overcome the barriers to selling foundation online.
Match to any brand, using the latest scientific technology
Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.
Subscribe
For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.
By clicking subscribe you agree to our terms and privacy policy.
Subscribe
For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.
By clicking subscribe you agree to our terms and privacy policy.