Foundation Shade Finder

What our amazing partners say about us

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As an online business, Match My Makeup has successfully addressed a significant obstacle our customers faced when shopping for foundations online - the challenge of confidently selecting the right shade. Since implementing the Match my Makeup tool it has accurately matched shades for our customers, increased confidence in purchases, decreased our returns due to incorrect shades, and increased conversion rates. We are genuinely impressed with the Match My Makeup team, from how they continuously explore ways to enhance their matching service to celebrating the wins with us as a business.

Nova Jane Ward Founder and CEO Fitcover

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We see the use of SaaS providers such as Match My Makeup as an integral part of the technology mix that will benefit both the consumer and the retailer and Walmart is very excited to be introducing our customers to the new cosmetic technologies.

Creighton Kiper, VP of Beauty at Walmart

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Since using Match My Makeup, we have seen sales growth and customer confidence in buying our foundations online. We love working with the team as they help us report on the most requested colours, which immensely improves our product development process.

Harvey Nichols

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The implementation of Match My Makeup’s tool has been one of the attributing factors to our almost double the industry-standard conversion rate for foundation purchases. We have also found that the number of customers who utilise this tool have been first time customers to the brand, which re-enforces its attribution to the first-time conversion.

Napoleon perdis

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As an online business, Match My Makeup has successfully addressed a significant obstacle our customers faced when shopping for foundations online - the challenge of confidently selecting the right shade. Since implementing the Match my Makeup tool it has accurately matched shades for our customers, increased confidence in purchases, decreased our returns due to incorrect shades, and increased conversion rates. We are genuinely impressed with the Match My Makeup team, from how they continuously explore ways to enhance their matching service to celebrating the wins with us as a business.

Nova Jane Ward Founder and CEO Fitcover

“

We see the use of SaaS providers such as Match My Makeup as an integral part of the technology mix that will benefit both the consumer and the retailer and Walmart is very excited to be introducing our customers to the new cosmetic technologies.

Creighton Kiper, VP of Beauty at Walmart

“

Since using Match My Makeup, we have seen sales growth and customer confidence in buying our foundations online. We love working with the team as they help us report on the most requested colours, which immensely improves our product development process.

Harvey Nichols

“

The implementation of Match My Makeup’s tool has been one of the attributing factors to our almost double the industry-standard conversion rate for foundation purchases. We have also found that the number of customers who utilise this tool have been first time customers to the brand, which re-enforces its attribution to the first-time conversion.

Napoleon perdis

“

As an online business, Match My Makeup has successfully addressed a significant obstacle our customers faced when shopping for foundations online - the challenge of confidently selecting the right shade. Since implementing the Match my Makeup tool it has accurately matched shades for our customers, increased confidence in purchases, decreased our returns due to incorrect shades, and increased conversion rates. We are genuinely impressed with the Match My Makeup team, from how they continuously explore ways to enhance their matching service to celebrating the wins with us as a business.

Nova Jane Ward Founder and CEO Fitcover

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Match to any brand, using the latest scientific technology

Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.