How to find your perfect shade
Complete our quiz
Looking for the perfect foundation shade or the perfect lip color to complement your skin tone? Complete our quiz by entering your existing foundation shade or answering a few questions.
Discover your match
Using our scientific colour analysis, we find your precise match in other brands based on the information gathered in our shade quiz.
Buy with confidence
Now that you know exactly what colour you need in a specific product, you can make a confident purchase online!
What our amazing partners say about us
Overcome the barriers to selling foundation online.
Match to any brand, using the latest scientific technology
Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.