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Integrating art, science and technology into a seamless tool

Match My Makeup is the world's leading scientific based shade finder and matching tool. We are STEM based solution that was created over years of research and development combining Science (color physics and chemical compositions), Technology, Engineering and Math.

We have a whole lab dedicated to colour matching and a team of makeup artists who test each of the matches on their own skin because we know that sometimes, even science and math is not good enough!

Our award-winning tool has helped over 5 million people find their matches in over 150 foundation brands without them having to leave theirs seats!

How to find your perfect shade

Complete our Quiz to get makeup matching foundation

Complete our quiz

Happy with your current foundation shade, or maybe you want to find your perfect shade? Complete our shade quiz by entering your existing foundation or completing a questionnaire.

Discover your best foundation match

Discover your match

Using our scientific colour analysis, we find your precise match in other brands based on the information gathered in our shade quiz.

Buy your best shade foundation with confidence

Buy with confidence

Now that you know exactly what colour you need in a specific product, you can make a confident purchase online!

Find your match using art and science

Find your match using art and science

Unlock the best that makeup artistry and science have to offer. Our team of lab technicians and makeup artists rigorously analyse every single shade.

Independent, every time

Independent, every time

Our approach to colour matching and shade diagnosis is accurate, scientific, and brand neutral for every recommendation.

5 million accurate matches and counting

5 million accurate matches and counting

We have helped 5 million people find their match, now let's find yours.

Are you a retailer?

Overcome the barriers to selling foundation online.

Learn more
shop with us now

Shop with us now!

Browse through hundreds of cosmetic products, find your match and filter to suit your needs.

We can take you directly to our partnered retailers

Click on the retailer to be taken directly to their website where you can use the Match My Makeup widget.

harvey
fitcover
vani-t
lottie london
zoeva
clarins

Match to any brand, using the latest scientific technology

Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.

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© 2012 - 2021 MATCH MY MAKEUP·All rights reserved

Subscribe

For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.

By clicking subscribe you agree to our terms and privacy policy.

© 2012 - 2021 MATCH MY MAKEUP·All rights reserved·Terms of Service·Privacy Policy
Facebook - Makeup matching foundationInstagram - Foundation colour in different brandsTwitter - foundation matcher