Harvey Nichols Elevates Beauty Experience with Match My Makeup’s Personalised Shade Finder Technology

Harvey Nichols Elevates Beauty Experience with Match My Makeup’s Personalised Shade Finder Technology

Harvey Nichols, the iconic luxury department store known for curating the world’s most coveted beauty brands, has partnered with Match My Makeup to enhance its digital beauty experience through precision shade matching technology.

This new integration brings science-backed personalisation to Harvey Nichols customers—empowering them to confidently shop for foundation, lip colours, and blush across its premium beauty portfolio with ease and accuracy.

💡 Personalisation Meets Luxury

Beauty lovers can now access Match My Makeup’s industry-leading shade finder on Harvey Nichols' website, trusted by global brands like e.l.f., Tira, and Bluemercury.

Harvey Nichols customers can:

• Take a quick, intuitive skin tone quiz to find their best matches

• Compare a product they already use from any brand

• Instantly receive personalised recommendations tailored to their unique skin tone and undertone

🔬 Powered by Colour Science, Designed for Every Skin Tone

Match My Makeup’s proprietary technology is built on real skin tone data and human-centric AI-powered analysis—delivering exceptional accuracy and inclusivity. For Harvey Nichols, this means reducing friction in the beauty buying journey and providing a luxury-level service that meets today’s expectations for personalised beauty online.

This partnership signals a continued commitment to innovation, customer experience, and inclusive beauty—where technology and elegance meet.