ICONIC London Boosts Sales with Match My Makeup’s Foundation Shade Finder

ICONIC London Boosts Sales with Match My Makeup’s Foundation Shade Finder

ICONIC London, known for its glow-enhancing, beauty-editor-approved products, has officially partnered with Match My Makeup, the world’s most accurate foundation shade finder, to deliver a more confident, personalised shopping experience to its global customer base.

With an ever-growing online audience and a reputation for innovation, ICONIC London selected Match My Makeup’s science-backed shade matching technology to help customers find their perfect foundation match—and the results speak for themselves.

🚀 Sales Lifted, Confidence Elevated

Since launching the Match My Makeup shade finder, ICONIC London has seen a significant uplift in foundation sales, thanks to a simplified, smarter shopping journey that eliminates the guesswork.

Whether customers use the skin tone quiz or match from an existing product, the platform instantly delivers a tailored foundation recommendation—no matter their undertone, skin depth, or experience level.

✨ Why This Matters

• Fewer returns and more confident customers

• An inclusive, data-driven experience for all skin tones

• A seamless integration that aligns with ICONIC London’s digital-first beauty strategy

By partnering with Match My Makeup, ICONIC London is proving that personalisation converts—and that helping customers find the right shade is no longer a luxury, but a necessity.