Merle Norman Partners with Match My Makeup to Bring Precision Shade Matching to a New Generation of Beauty Lovers

Merle Norman Partners with Match My Makeup to Bring Precision Shade Matching to a New Generation of Beauty Lovers

With nearly a century of beauty expertise, Merle Norman Cosmetics has long been a trusted name in American-made, high-performance makeup and skincare. Now, as the brand continues to evolve for today’s digital shopper, Merle Norman has partnered with Match My Makeup to deliver a modern, science-based shade matching experience.

🎯 A Legacy of Beauty, Powered by Innovation

This partnership introduces Match My Makeup’s advanced shade finder technology to the Merle Norman experience, helping customers confidently discover their ideal foundation, blush, and lip colour matches—whether they shop at a studio or online.

With just a few clicks, customers can:

• Take a quick skin tone quiz to find their perfect shade

• Compare a foundation they already use

• Shop with precision and confidence—without needing to test in person

🧬 Science-Driven, Customer-Focused

Trusted by global beauty leaders including e.l.f., Bluemercury, and Tira, Match My Makeup uses proprietary colour science to offer hyper-personalised recommendations for every skin tone. Together with Merle Norman, this technology bridges tradition and innovation—making trusted products even more accessible to a new generation of beauty lovers.

As Merle Norman continues to invest in modern tools that honour its personalised service philosophy, Match My Makeup proudly supports their mission with shade matching that’s easy, inclusive, and backed by real data.