U Beauty Partners with Match My Makeup for a Scientific Approach to Shade Matching

U Beauty Partners with Match My Makeup for a Scientific Approach to Shade Matching

U Beauty, the results-driven skincare-meets-makeup brand founded on cutting-edge science and clean innovation, has partnered with Match My Makeup to deliver personalised foundation shade matching backed by real data and skin tone analysis.

With a brand philosophy rooted in clinical efficacy and intelligent formulation, U Beauty’s decision to integrate Match My Makeup’s science-based shade finder aligns perfectly with their mission: delivering high-performance beauty solutions that just work.

🔬 Where Science Meets Personalised Beauty

It was an honour to be chosen as the official shade matching technology for U Beauty. The brand’s confidence in Match My Makeup’s proprietary algorithms and skin tone mapping system reflects our shared belief in the power of science to simplify and personalise the beauty experience.

Now, U Beauty customers can:

• Instantly discover their perfect foundation shade using our advanced skin tone quiz

• Match from an existing product with AI-powered precision

• Shop with confidence, knowing their result is based on real-world colour science and data, not just guesswork

🌏 Designed for Every Skin Tone

Match My Makeup is trusted by leading global retailers including e.l.f., Tira, and Bluemercury, and we’re proud to support U Beauty as they continue to innovate in the premium skincare and makeup space.

This partnership reflects a growing movement across the beauty industry: towards customised, inclusive, and results-oriented shopping journeys—where technology and personalisation go hand in hand.