Add our shade finder to your website, mobile app or in-store experience today to increase conversion rates and decrease returns.
Match My Makeups scientific, and human-centred matching process finds your customer's shade match online from anywhere in the world! Our process is accurate and rigorously tested in a lab before entering into an algorithm to compare and match shades; matches are then validated with a makeup artist to ensure all environmental factors are considered in the process.
Our approach sets us apart from other foundation matching tools in the market today that rely solely on crowdsourcing feedback to find matches. We ensure that your customers find their perfect match each time and they keep coming back to you for their online colour cosmetics shopping needs.
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Match to any brand, using the latest scientific technology
Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.