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Clean Beauty Revolution: Why Mineral Makeup Is Winning Hearts

Makeup trends have evolved dramatically over the decades, shaped by cultural shifts, technological innovation, and — more recently — the powerful influence of social media. Among these changes, mineral makeup has risen in popularity, attracting consumers seeking healthier, more natural alternatives to traditional beauty products.

What Beauty/Makeup Sins are we leaving in 2022?

From dirty makeup brushes to faces bare of SPF in 2022, we’re admitting to our errors and turning over a new leaf in 2023!

What is Clean Beauty?

You have no doubt seen brands advertising themselves as “clean” but what does it mean? Is it just a marketing buzzword? What products can be considered clean?

Natural vs Synthetic Brushes

Are you looking to buy new makeup brushes, but are struggling to decide between synthetic or natural hair brushes?