Beauty of Joseon Partners with Match My Makeup for Its First-Ever Colour Cosmetics Launch

Beauty of Joseon Partners with Match My Makeup for Its First-Ever Colour Cosmetics Launch

Beauty of Joseon, the iconic Korean skincare brand known for blending heritage Hanbang ingredients with modern innovation, is entering the world of colour cosmetics—and has selected Match My Makeup as its official shade matching partner for this exciting new chapter.

This marks a major milestone for the cult-favourite brand, as it brings its first-ever foundation product to market. To ensure an elevated, seamless customer experience from day one, Beauty of Joseon has partnered with Match My Makeup, the world’s most accurate foundation shade finder, trusted by brands like e.l.f. Cosmetics, Tira, and Bluemercury.

🎨 A Thoughtful Entry Into Colour

Known for its minimalist aesthetic and skin-first philosophy, Beauty of Joseon is taking the same thoughtful, inclusive approach to its colour range. Launching with Match My Makeup’s personalised shade finder allows customers across the globe to:

• Take a quick, intuitive skin tone quiz

• Match an existing product from any brand

• Receive a precise, science-backed foundation recommendation

🌿 Heritage Meets High-Tech

With its skincare deeply rooted in Joseon-era beauty rituals, Beauty of Joseon continues to honour tradition while embracing innovation. By choosing Match My Makeup for its inaugural makeup launch, the brand reinforces its commitment to inclusive beauty and consumer confidence.

This partnership bridges East and West, tradition and technology, offering customers a truly modern way to experience the timeless beauty principles at the heart of Beauty of Joseon.