Kmart Australia Teams Up with Match My Makeup for Seamless Omnichannel Shade Matching Experience

Kmart Australia Teams Up with Match My Makeup for Seamless Omnichannel Shade Matching Experience

Kmart Australia is making beauty shopping smarter, easier, and more personalised by partnering with Match My Makeup, the world’s most accurate shade matching platform for foundation, lipstick, and blush.

As part of this exciting new partnership, Kmart is rolling out Match My Makeup’s technology both in-store and online—delivering a truly omnichannel customer experience that bridges digital convenience with in-person discovery.

🔗 What This Means for Kmart Shoppers:

• In-store shade matching QR Codes to help customers find their perfect products on the spot

• Online shade finder integration across Kmart’s beauty category on the website

• Instant, accurate matches based on skin tone, product history, or a simple skin tone quiz

• Personalised recommendations across foundation, lip color, and blush

Whether shopping from home or browsing the beauty aisle, Kmart customers now have access to Match My Makeup’s precision shade finder, built on real skin tone science and used by top global brands like e.l.f. Cosmetics, Bluemercury, and David Jones.

This partnership reflects Kmart’s commitment to making quality beauty accessible, inclusive, and confidence-driven—no matter how or where customers choose to shop.

By bringing Match My Makeup’s human centric, AI-powered technology into both its digital and physical spaces, Kmart is setting a new standard in customer experience—empowering beauty lovers to feel confident in every purchase, every time.