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Does Virtual Try-On Really Work? Insights from the Shade Matching Experts at Match My Makeup
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Does Virtual Try-On Really Work? Insights from the Shade Matching Experts at Match My Makeup

In the evolving world of beauty tech, virtual try-on (VTO) has emerged as one of the most exciting innovations for both consumers and brands. From lipsticks to blushes and foundations, shoppers can now “try on” products in real time—no store visit needed. But while VTO is undoubtedly fun and engaging, the real question is: does virtual try-on actually drive purchases?

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