Our blog

7 Common Foundation Mistakes and How to Fix Them

Say goodbye to the dreaded foundation line across the chin, makeup that slides off your face in the middle of the day and other surprisingly easy to fix yet common mistakes we all make when applying our foundation!

In support of Aboriginal and Black owned beauty businesses

The murders of George Floyd, Breonna Taylor and Ahmaud Arbery have shocked us, and the world, deeply, leading us to reflect on the ways in…

The End of Makeup Testers? The Way Forward for Retail

As restrictions begin to ease and makeup stores reopen their doors, customers are looking at a drastically changed shopping landscape – and parts of it could be here to stay.

Vitamin C and Your Skin

Somewhere along the line of you shopping for cosmetics and skincare, you would have seen Vitamin C promoted as a popular ingredient. So what is it?