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VIRTUAL SCIENTIFIC COLOR FINDER FOR PERFECT MAKE-UP MATCHES

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our amazing partners - Walmart in the center
our amazing partners - E.l.f
our amazing partners - Harvey Nicols
our amazing partners - Iconic London
our amazing partners - Napoleon Perdis
our amazing partners - House of Fraser

How to find your perfect shade

Complete our Quiz to get makeup matching foundation

Complete our quiz

Looking for the perfect foundation shade or the perfect lip color to complement your skin tone? Complete our quiz by entering your existing foundation shade or answering a few questions.

Discover your best foundation match

Discover your match

Using our scientific colour analysis, we find your precise match in other brands based on the information gathered in our shade quiz.

Buy your best shade foundation with confidence

Buy with confidence

Now that you know exactly what colour you need in a specific product, you can make a confident purchase online!

What our amazing partners say about us

our amazing partners - Harvey Nichols
our amazing partners - Napoleon perdis
our amazing partners - Iconic London
our amazing partners - Lottie
our amazing partners - David Jones
our amazing partners - House of Fraser
Creighton Kiper, VP of Beauty at Walmart

We see the use of SaaS providers such as Match My Makeup as an integral part of the technology mix that will benefit both the consumer and the retailer and Walmart is very excited to be introducing our customers to the new cosmetic technologies.

Creighton Kiper, VP of Beauty at Walmart

For Retailers

Overcome the barriers to selling foundation online.

Learn more

Match to any brand, using the latest scientific technology

Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.

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© 2012 - 2024 MATCH MY MAKEUP·All rights reserved

Subscribe

For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.

By clicking subscribe you agree to our terms and privacy policy.

© 2012 - 2024 MATCH MY MAKEUP·All rights reserved·Terms of Service·Privacy Policy
Facebook - Makeup matching foundationInstagram - Foundation colour in different brandsTwitter - foundation matcher