Author: Fleur Burrows
13 Mar 2023
In the world of beauty, packaging can often be just as important as the product itself. From unique shapes to practical features, makeup brands are constantly innovating and pushing the boundaries when it comes to packaging design. Not only does innovative packaging look visually appealing on a vanity, but it also provides added functionality for makeup application and storage. From magnetic closures to twist-up designs, the possibilities are endless when it comes to creating packaging that enhances the user experience.
Whether you're a beauty enthusiast or simply looking for some inspiration for your next makeup purchase, keep reading to discover the most innovative and practical makeup packaging designs available.
Fenty Beauty Match Stix: The product comes in a unique hexagonal stick shape that not only looks visually appealing, but also provides functional benefits. The design allows the product to be easily gripped and manipulated, making it easy to apply and blend the product onto the skin. The magnetized packaging also allows for easy storage and organization, as the sticks can be stacked together without taking up too much space.
Huda Beauty Overachiever High Coverage Concealer: The applicator is a curved doe-foot shape that is designed to fit the contours of the face. It’s made with a soft and flexible material that is slightly flattened, making it gentle on the delicate under-eye area, making it comfortable to use.
Hourglass Vanish Seamless Finish Foundation Stick: The product comes in a sleek triangular prism shape that is designed to fit comfortably in the hand for easy application. The triangular shape also allows for more precise and targeted application, making it easy to achieve a flawless finish. The stick is also unique in that it is refillable, reducing waste and allowing for a more sustainable approach to beauty.
Tatcha The Silk Canvas Protective Primer: This primer comes in a unique balm-like packaging that is inspired by the ancient Japanese beauty ritual of aburatorigami, or blotting papers. The formula of the primer is infused with silk extracts and works to smooth and blur the skin for a flawless finish.
UOMA Beauty Trippin Smooth Powder: The powder is dispensed through a mesh screen that ensures an even and controlled application of the product. This also helps to prevent the powder from getting messy or spilling out of the compact. The screen is also removable, making it easy to clean and refill the compact with more powder when needed.
Milk Makeup Sunshine Skin Tint SPF 30: This foundation comes in a unique tube with a metal rollerball applicator that glides over the skin and helps to blend the product evenly. The rollerball also helps to reduce excess product waste, making it more economical.
From magnetic closures to refillable designs, the world of beauty has seen some truly innovative packaging designs in recent years. Not only do these designs look visually striking, but they also provide added functionality and practicality when it comes to makeup application and storage. The Hourglass Vanish Seamless Finish Foundation Stick, the Fenty Beauty Match Stix, and Uoma Beauty Trippin’ Smooth Powder are just a few examples of makeup products that feature innovative packaging designs. These products not only provide an elevated user experience but also encourage sustainable beauty practices. As we continue to explore the intersection of beauty and technology, we can expect to see even more creative and innovative packaging designs in the future. From cutting-edge technology to eco-friendly materials, the possibilities are truly endless. At the end of the day, makeup packaging has become just as important as the product itself, and we can't wait to see what the future holds for this exciting aspect of the beauty industry.