Beyond Labels: How KimChi Chic Beauty and Match My Makeup Are Making Shade Matching Truly Inclusive

Beyond Labels: How KimChi Chic Beauty and Match My Makeup Are Making Shade Matching Truly Inclusive

Celebrating Individuality, Breaking Boundaries, and Empowering Every Face

The beauty industry is undergoing a bold transformation—one that moves beyond gender labels and embraces individuality as its core. Increasingly, brands are choosing to focus on self-expression, lifestyle, and personal identity rather than traditional gender-based marketing.

One such brand leading this change is KimChi Chic Beauty, known for its fearless color cosmetics and unapologetic inclusivity. As they continue to redefine what modern beauty looks like, we’re proud to support their mission with Match My Makeup’s science-backed shade matching technology.

Makeup was never meant to be restricted by gender. From Ancient Egypt, where kohl-lined eyes were a symbol of power and elegance for all, to today’s vibrant pop culture landscape, makeup has always been a tool for transformation and expression. KimChi Chic Beauty brings that spirit into the now—creating bold, joyful products for everyone.

Now, with Match My Makeup integrated into their online experience, shoppers can:

• Instantly find the right foundation, lip, or blush shade

• Use a quick and easy skin tone quiz or existing product as a reference

• Shop confidently with tools designed for every skin tone, gender, and level of experience

While Virtual Try-On may offer fun and discovery, it's precision shade matching that builds trust, reduces returns, and creates real satisfaction—especially in a world where consumers want tools that reflect who they are.

Together, KimChi Chic Beauty and Match My Makeup are helping to make beauty more accessible, inclusive, and deeply personal—one match at a time.