MCoBeauty Partners with Match My Makeup to Power Global Shade Matching Expansion

MCoBeauty Partners with Match My Makeup to Power Global Shade Matching Expansion

MCoBeauty, one of Australia’s fastest-growing and most loved beauty brands, has partnered with Match My Makeup to bring personalised shade matching technology to a global audience.

Following its extraordinary success and strategic pivot in the Australian market, MCoBeauty is now setting its sights on international expansion. As part of this new phase, the brand has selected Match My Makeup—the world’s most accurate foundation, lipstick, and blush shade finder—as its official beauty tech partner to enhance the digital shopping experience and boost customer confidence across all skin tones and product categories.

Now live, the integration will allow customers to:

• Instantly find their perfect foundation, lip, and blush matches

• Use a simple quiz or compare their existing product to find a precise match

• Shop confidently with data-backed recommendations powered by Match My Makeup’s proprietary color science

Why Match My Makeup?

Trusted by global retailers including e.l.f. Cosmetics, Bluemercury, and Tira (India), Match My Makeup is known for delivering hyper-personalised, conversion-driving technology that reduces returns and enhances customer satisfaction. Its easy-to-use interface and real-skin-tone algorithm make it the ideal partner for forward-thinking beauty brands.

“MCoBeauty is taking on the world—and we’re thrilled to be part of their journey,” said Victoria Ha, CEO of Match My Makeup. “They’ve redefined what modern beauty can look like: affordable, accessible, and now personalised through tech.”

As MCoBeauty scales globally, its commitment to inclusivity and innovation is clear—and Match My Makeup is proud to be the shade matching engine behind this next chapter.