No Labels, Just Looks: The New Era of Inclusive Beauty

Beauty Without Boundaries: How Inclusive Makeup and Shade Finders Are Reshaping the Industry

Today, more beauty and makeup brands are embracing gender fluidity — not only to reflect a more inclusive world but also to connect with a broader and more diverse audience. This shift opens the door to new demographics and reminds us that makeup was never meant to be limited by gender. Historically, cosmetics like eyeliner were worn by all genders in Ancient Egypt as symbols of power, status, and self-expression. Now, we’re seeing a powerful return to that spirit of universal beauty.

Modern cosmetics and personal care brands are moving beyond traditional gender-based marketing. Instead, they’re focusing on what truly matters to today’s consumers: age, lifestyle, identity, and creative expression. This evolution empowers individuals to choose products that align with who they are — not how they’re expected to look.

Popular culture and entertainment continue to play a major role in reshaping how we experience and experiment with beauty. The boundaries are dissolving, and the message is clear: makeup is for everyone.

That’s why it has been such a pleasure to work with Mykal and the team at KimChi Chic Beauty — a brand leading the charge in bold, inclusive, and expressive color cosmetics. Together, we’re championing a beauty industry where everyone feels seen, celebrated, and confident.

Thanks to our science-driven shade finder technology, anyone can now discover their perfect foundation match quickly and accurately — regardless of gender, skin tone, or makeup experience. It’s about making beauty accessible to all, with tools that empower self-expression at every level.

We’re proud to support KimChi Chic Beauty’s mission and look forward to continuing this journey as they redefine what inclusive beauty looks like — and feels like — for everyone.