Tira Partners with Match My Makeup to Bring Personalized Shade Matching to Beauty Shoppers in India

Now live across Tira’s website and app, Match My Makeup’s industry-leading shade finder empowers shoppers to make confident, accurate beauty purchases with science-backed, personalized recommendations—no more guessing or relying on swatches. Users can simply input an existing foundation or take a short skin tone quiz to receive their perfect color matches across top brands.

With this partnership, Tira continues its mission to offer a world-class digital beauty experience, and Match My Makeup expands its global footprint in personalized beauty tech.

What this means for Tira customers:

• Personalized shade matching for foundation, lipstick, and blush

• Higher confidence in online purchases

• Fewer returns and shade mismatches

• A beauty experience that feels just like shopping with a trusted friend—only smarter

As Indian consumers increasingly demand hyper-personalized beauty solutions, Tira and Match My Makeup are leading the way with a seamless, tech-powered experience built around each individual’s skin tone.