Our blog

From Skincare to Makeup: Why K-Beauty Sets the Trend Worldwide

Once seen as a niche category, Korean beauty is now a global benchmark, inspiring Western brands and reshaping consumer expectations with its innovation, skin-first philosophy, and trend-setting routines. In the first quarter of this year alone, Korean cosmetics exports to the U.S. reached a record-breaking $440 million — a clear sign of K-Beauty’s accelerating global influence.

Top 10 Foundation Ingredients You Should Be Avoiding

Many foundations contain ingredients that can be potentially harmful to your skin, so it is important to be aware of what you should be avoiding. By being mindful of the ingredients you're putting on your face, you can ensure that you're choosing a product that will be beneficial to your skin's health.

An Honest Review of the Software Skin System

Earlier this year a friend reached out to me and asked if I had heard about the Software Skin System. Although I like to think I am on the pulse of all that is happening in the beauty and skincare world, I surprisingly had never heard of them.

Topical Hyaluronic acids: Do they really work?

Hyaluronic Acid is often included as a hydrating ingredient in skincare and foundation, but what exactly is it and how does it help?