Download the Match My Makeup App today!
Find your perfect shade match, free on iPhone and Android.
By installing our app, you agree to our Terms and Privacy Policy.
Community Guidelines · Consumer Health Data Privacy Policy · Face Scan Notice
How our shade match app works
Build your Beauty Profile
Tell us your skin depth, undertone, eye colour and hair colour by answering a few quick questions, or use the optional Face Scan to help fill it in.
Get your personalised shade match
Enter a foundation you already use or take the shade quiz, and the app matches you to the closest shades across the brands you love.
Try it on, then shop your match
See shades on your own face with Virtual Try-On, then follow Where to Buy links to the retailer you prefer.
Everything you need to find your perfect shade
Personalised shade matching
Shade, colour and product recommendations based on your own Beauty Profile, not a generic shade chart.
Match the foundation you already use
Already have a shade that works? Use it to find your match in other brands.
Optional AI Face Scan
Take a photo to estimate your skin age and visible skin concerns, such as redness and pigmentation, to personalise your recommendations. Available to users aged 18 and over.
Virtual Try-On
Try makeup on your face using your camera. The camera image is processed on your device and isn't sent to our servers.
Discover the products behind the look
Save looks from Instagram, TikTok, Pinterest and YouTube, and see the beauty products detected in them.
Lookbooks
Organise the looks and products you love into Lookbooks, and keep them private or share them.
Shade matching FAQs
How does Match My Makeup find my matching shade?
Enter a foundation you already wear and we will match it to shades in other brands, or answer a short quiz about your skin. You can also use the optional Face Scan to help complete your Beauty Profile.
Is the Match My Makeup app free?
Yes. The Match My Makeup app is currently free to download and use on iPhone and Android.
Do I have to use Face Scan to get a shade match?
No. Face Scan is optional and available only to users aged 18 and over. You can build your Beauty Profile by answering questions instead, and every other feature still works.
Where can I buy my matched shades?
Your recommendations include Where to Buy links to retailers, so you can buy your match from the store you prefer.
Can I try a shade on before I buy it?
Yes. Virtual Try-On uses your camera to show makeup on your own face. The image is processed on your device and is not sent to or stored on our servers.
Ready to find your match?
Download the free Match My Makeup app on iPhone or Android.
Want to know more? See how our shade matching works.
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Subscribe
For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.
By clicking subscribe you agree to our terms and privacy policy.