foundation finder

Add our foundation shade matching tool to your site now!

Add our shade finder to your website, mobile app or in-store experience today to increase conversion rates and decrease returns.

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The Match My Makeup difference

Match My Makeups scientific, and human-centred matching process finds your customer's shade match online from anywhere in the world! Our process is accurate and rigorously tested in a lab before entering into an algorithm to compare and match shades; matches are then validated with a makeup artist to ensure all environmental factors are considered in the process.

Our approach sets us apart from other foundation matching tools in the market today that rely solely on crowdsourcing feedback to find matches. We ensure that your customers find their perfect match each time and they keep coming back to you for their online colour cosmetics shopping needs.

Increase conversion using art and science
Increase conversion using art and science
Unlock the best that makeup artistry and science have to offer. Our team of lab technicians and makeup artists rigorously analyse every single shade.
Seamless integration
Seamless integration
Create a step change in your beauty ecommerce. We integrate seamlessly with your existing checkout flow, driving consumer confidence at critical decision points.
Retain customers
Retain customers
Shopping for makeup should be seamless, easy and fun. Our tool gives your customers a best-in-class experience, saving them time while alleviating the stress of determining their shade
Track
Track
Our detailed reports help track the widget performance to help you plan future product development and product page enhancements

Shop from one of our many amazing partners

our amazing partners - Harvey Nichols
our amazing partners - Napoleon perdis
our amazing partners - Vani-T
our amazing partners - Lottie
our amazing partners - Zoeva
our amazing partners - Clarins
our amazing partners - Harvey Nichols

Since using Match My Makeup, we have seen sales growth and customer confidence in buying our foundations online. We love working with the team as they help us report on the most requested colours, which immensely improves our product development process.

Harvey Nichols

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Match to any brand, using the latest scientific technology

Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.

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© 2012 - 2022 MATCH MY MAKEUP·All rights reserved

Subscribe

For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.

By clicking subscribe you agree to our terms and privacy policy.

© 2012 - 2022 MATCH MY MAKEUP·All rights reserved·Terms of Service·Privacy Policy
Facebook - Makeup matching foundationInstagram - Foundation colour in different brandsTwitter - foundation matcher