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Teaming Up With One of Australia's Leading Cruelty Free Brands: Lust Minerals

Author: Emily McKay

24 Aug 2021

Announcements

We are delighted to be joining forces with Lust Minerals, one of Australia’s leading cruelty free clean beauty brands. Within the last couple of years, we have seen the clean beauty market absolutely explode as consumers are becoming more educated about harmful ingredients.

Ahead of the curve, Stacey Hollands founded Lust Minerals almost seven years ago, knowing there was a need in Australia (and indeed the world) for clean mineral makeup. Having seen first-hand the effects that harmful chemicals can have on a person, she was committed to providing an alternative. Hollands lost her father to cancer at an early age, making her realise that “we don’t get a second chance,” so she has thrown herself full force into the brand leading it from strength to strength.

Experiencing 487% growth in just one year, Hollands was right – she now has a company with over ten employees and products that span from foundations to reusable cups. With a commitment to vegan friendly products and providing a cleaner alternative, we are so excited to have teamed up with Lust Minerals.

The Lust Minerals team’s commitment to their customers is evident in not only their skin loving ingredients, but also in their offering of a free skin consultation. High-performance ingredients and high-performance service are what Lust Minerals is all about, making them an ideal partner for us.

Despite still being less than ten years old, Lust Minerals has grown exponentially and with Hollands at the helm we know it will keep growing.

Have you found your concealer shade or foundation match in any Lust Minerals products? If so, hit us up on our socials and let us know your favourites!


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