Match My Makeup Partners with David Jones to Power Shade Finder and Virtual Try-On for Australian Shoppers

Now live across David Jones’ beauty category online, shoppers can easily find their perfect match for foundation, lipstick, and blush using Match My Makeup’s advanced technology—powered by real skin tone data and proprietary color science.

Whether customers start with an existing foundation or take the quick skin tone quiz, they’ll receive precise, personalized product recommendations instantly. Combined with Match My Makeup’s virtual try-on capabilities, users can see how shades look before they buy—removing uncertainty and increasing confidence.

This partnership brings together the trusted reputation of David Jones and the proven accuracy of Match My Makeup to deliver a seamless, intelligent, and inclusive beauty experience—designed for every skin tone, every shopper, every time.