Author: Emily McKay
22 Sep 2021
We have teamed up with the iconic, fun and adaptable House of Fraser. Affectionately known as HOF, they were founded over 170 years ago in Glasgow before expanding their locations and brand portfolio across the world.
HOF has recognised the need to adapt and evolve with the changing landscape of retail and we are delighted to join forces with them as they continue to grow their online beauty platform.
With the way the world is at the moment, social distancing is here to stay. To enable their customers to continue their own education and help them shop with confidence online, HOF has developed a series of online beauty masterclasses. We loved the summer glow event with Charlotte Tilbury’s pro artists earlier this year, and we can’t wait to see what they come out with next! Here at Match My Makeup, we are all about learning and research, so we know we have found a great partner in HOF with their commitment to education.
The team at HoF explain the benefits and reasons behind these masterclasses saying that “in beauty, physically being able to try a product or get expert advice from counter staff is invaluable. During lockdown, we wanted to offer customers an opportunity to get expert advice from our brands, see how products apply, understand the formulas and get as close to the in-store experience they loved so much but from the comfort of their own homes. We’ve found that brands love having a new way to talk to customers and engage with them and customers love having a more personal, intimate experience with brands. What’s been really great is that attendees and brand participation has maintained despite lockdown lifting, showing the consumer habits are changing and there’s still a demand for that online expertise for customers not wanting or not able to visit stores.”
We also love the HUGE range of products they have (with over 700 complexion products alone!) If that seems overwhelming, they offer complimentary beauty consultations with brand experts to help guide your way. Once you know what product you want whether it be through a beauty consultation, masterclass, shopping via their vegan only category or even just a lot of browsing, give our tool a go – we are ready to help HOF help you find your perfect foundation match.