What Does Ariana Grande Have in Common with Match My Makeup?

In an exciting new partnership, r.e.m. beauty has integrated Match My Makeup’s personalized shade matching platform, giving shoppers instant access to accurate, science-driven recommendations for foundation—all based on their unique skin tone.

But it didn’t stop there.

The r.e.m. beauty team challenged the Match My Makeup lab to push even further. Together, we re-analyzed the market's most nuanced undertones—especially those underrepresented in beauty—to improve the accuracy of our algorithm. The result? A next-generation shade finder that delivers even more precise matches, better representing the full spectrum of beauty.

Now live on r.e.m. beauty, Match My Makeup helps users:

• Find their perfect foundation match using an existing product or via a skin tone quiz

• Try it On, with virtual Try-On

• Shop with confidence through a seamless, engaging digital experience

As beauty shoppers increasingly demand hyper-personalized recommendations, r.e.m. beauty delivers with Match My Makeup: a digital beauty advisor at your fingertips—powered by data, inspired by inclusivity, and now Ariana-approved.