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Match My Makeup Launches on Bluemercury with Lip Color Matching – Boosting Engagement and Conversions

Author: MMM Team

01 Jul 2025

Retailer Partnerships

Designed to feel like shopping with your best friend—only smarter—Match My Makeup acts as your digital beauty advisor, helping users find the most flattering lip shades based on their unique skin tone. Whether you're looking for a bold red or a natural nude, the tool offers tailored lip shade recommendations that take the guesswork out of beauty shopping.

With online consumers craving personalization, Bluemercury is meeting demand by putting Match My Makeup’s powerful technology right at their fingertips.

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