TirTir Partners with Match My Makeup to Power U.S. Launch with Precision Shade Matching

TirTir Partners with Match My Makeup to Power U.S. Launch with Precision Shade Matching

TirTir, the K-beauty brand behind the viral cushion foundation, is officially launching into the U.S. market—and they’re doing it with the help of Match My Makeup, the world’s most accurate shade matching platform for foundation, lip, and blush products.

TirTir has captured the hearts of millions across Asia with its high-performance complexion products, and is now breaking international borders by embracing beauty technology that transcends language and culture. To make their U.S. debut seamless and inclusive, TirTir has partnered with Match My Makeup to deliver personalized shade matching for all skin tones.

What This Means for U.S. Shoppers:

• Instantly find your perfect TirTir cushion foundation match

• Take a quick skin tone quiz or enter an existing product to get an accurate result

• Shop with confidence using science-backed, AI-powered color matching technology

A Universal Love for Beauty, Powered by Tech

TirTir’s expansion into the U.S. marks a major milestone—not just for the brand, but for cross-cultural beauty innovation. With Match My Makeup’s proprietary algorithm and deep global skin tone data, this partnership bridges the gap between K-beauty formulas and Western shade diversity.

“We believe makeup is a universal language,” says Victoria Ha, CEO of Match My Makeup. “This partnership proves that with the right technology, beauty can be truly global, personal, and inclusive.”

Now live in the U.S., this collaboration is set to bring the magic of K-beauty and the precision of beauty tech to a new generation of makeup lovers.